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CDP Leadspace Adds Native Salesforce Integration

Here’s a rare treat, Dear Reader: three items about Customer Data Platforms. We’ll start with news that B2B CDP Leadspace has launched a native Salesforce integration making Leadspace’s contact data, intent signals, and predictive modeling scores available directly within the Salesforce CRM interface.

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U.S. Customer Data Platform Authority David M. Raab to Host First CDP Workshop in the Netherlands

November 16, 2018

Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

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Mojo Vision Exits Stealth But Product Stays Invisible

November 15, 2018

I’m pretty sure that Mojo Vision wasn’t kidding when they announced they have emerged from stealth to offer “invisible computing”, but they certainly seem ripe for ridicule. Saying “the company did not offer any immediate specifics regarding product availability or planned form factors” doesn’t help. The general idea is augmented reality for hands-free data display. They did say they’ve raised more than $50 million dollars, apparently on the reputations of the co-founders.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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