Forget right message to the right person at the right time. The real Holy Grail of marketing is tracking behavior after those messages are delivered. Just-launched Channel99 uses a combination of website tags and ad pixels to measure exactly that, at least for B2B accounts. Woot.
Microsoft Advertising has expanded its search ad buying platform to include video and connected TV campaigns. The integration will let advertisers take advantage of search data to target the video and CTV audiences. They also announced that Microsoft Monetize, the ad sales platform that was formerly AT&T Xandr, will make the ID5 universal ID available to its publishing clients, expanding the addressability of their cookieless inventory.
We’re not quite ready to party like it’s 2019 but there was a touch of déjà vu yesterday when Klaviyo’s share price soared 23% after its initial public offering, which had already been repriced above its target. The offering gave Klaviyo a valuation of $9.2 billion or roughly 20x its 2022 revenue.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.