Now that ChatGPT has caught your attention, parent OpenAI has something to sell you. Actually, several things. Most recent addition is an API that will let companies build it into their own products. There’s also a new API for sister product Whisper, which does speech to text conversions.
The adtech space is suffering from increasing privacy restraints, declining ad sales, and new competitors such as Connected TV and Retail Media Networks. One result is consolidation. Today we have two deals to report: ad automation platform Simpli.fi is buying contextual and native ad specialist Bidtellect; and, ad monetization vendor MonetizeMore is buying Advanced Ads, which builds ad management tools for WordPress sites.
Use AI to generate marketing content? Didn’t we write about that yesterday? Well, yes, but Typeface has emerged from stealth with 65 million reasons to mention it again. They go beyond content generation to provide workflow and brand safety checks.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.