Children’s Privacy: CARU also issued a compliance warning to businesses to:
1) avoid blurring lines between ads and other content, 2) avoid manipulation, and 3) watch out if you don’t – because CARU plans to strictly enforce its guidelines.
1) avoid blurring lines between ads and other content, 2) avoid manipulation, and 3) watch out if you don’t – because CARU plans to strictly enforce its guidelines.
The Children’s Advertising Review Unit (CARU) has gotten Firefly Games to agree to address a string of bad decisions the company made about how to handle “mixed audience” data – and the company’s violation should serve as a warning to other businesses with adult and youth consumers. CARU found major inconsistencies in the company’s app, LOL Surprise! Room Makover, which featured children’s characters and also appealed to adults. Issues included problems with the company’s and app’s privacy policy descriptions, inconsistent cookie and geo-location information, and a lack of age verification... Read More >
Had this not been settled for what one would assume to be a very large though currently undisclosed sum, Zuckerberg and other top executives would have had to testify in court late September.
Another day, another CDP offering data warehouse integration. Today’s subject in mParticle, which has introduced Warehouse Sync to share data with cloud data warehouses like Snowflake. Like other CDP vendors with similar offerings, mParticle sets itself up to provide the data warehouse with unified profiles they lack and to feed profiles to downstream applications using its existing connectors.