Children’s Privacy: CARU also issued a compliance warning to businesses to:
1) avoid blurring lines between ads and other content, 2) avoid manipulation, and 3) watch out if you don’t – because CARU plans to strictly enforce its guidelines.
1) avoid blurring lines between ads and other content, 2) avoid manipulation, and 3) watch out if you don’t – because CARU plans to strictly enforce its guidelines.
The Children’s Advertising Review Unit (CARU) has gotten Firefly Games to agree to address a string of bad decisions the company made about how to handle “mixed audience” data – and the company’s violation should serve as a warning to other businesses with adult and youth consumers. CARU found major inconsistencies in the company’s app, LOL Surprise! Room Makover, which featured children’s characters and also appealed to adults. Issues included problems with the company’s and app’s privacy policy descriptions, inconsistent cookie and geo-location information, and a lack of age verification... Read More >
Had this not been settled for what one would assume to be a very large though currently undisclosed sum, Zuckerberg and other top executives would have had to testify in court late September.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.