A change in Epic’s Kids Web Services (KWS) will allow developers to verify the identity of parents or guardians and, the company says, once verified, the system will retain the information making it easier for other developers to comply with laws, including COPPA (US), the Age-Appropriate design code (UK), and GDPR-K.
Digital security company Aura released results of a survey conducted with The Harris Poll of more than 2,000 U.S. adults which found 87% view cyber warfare as a top threat to the next generation, surpassing global warning and this or another pandemic. Further, only healthcare providers were trusted by more than half to protect against cybercrime, with retailers and online providers were only trusted by 25%, and government by 29%.
Turns out Instagram teen targeting is just the tip of the kid-sales iceberg at Facebook. This week while US Senators were grilling the company about harm its research showed Instagram photo-sharing doing to teens, the Wall Street Journal reported on more company research that reveals the company was looking to explore how even preschool children might be converted to platform users. Interestingly the article adds, Facebook daily use among teens fell 19% in the last two years, and is projected to drop an additional 45% by 2023 – teens seem to... Read More >
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.