A survey of 1,000 parents in the US conducted by Cox Mobile, a division of Cox Communications found that 56% of parents reported their children kept location data sharing accessible on their mobile apps, and 31% of parents said their kids had been contacted on their device by a stranger. More than a third of parents said the stranger referenced their child’s location.
A four-year study of cybersecurity, privacy, trust and bias issues in femtech, the data related to women’s health, wellness and sexuality, found sensitive information is often not adequately safeguarded and is sometimes intentionally leaked. Multi-disciplinary research teams based at Royal Holloway, Newcastle University, the University of London and ETH Zurich focused on laws in the UK, EU, and Switzerland. They found women’s health protection underserved in large part because many of the devices and apps used in femtech are not considered “medical,” so fall outside protective guidelines.
Concerns center around the company’s processing of biometric data.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.