A survey of 1,000 parents in the US conducted by Cox Mobile, a division of Cox Communications found that 56% of parents reported their children kept location data sharing accessible on their mobile apps, and 31% of parents said their kids had been contacted on their device by a stranger. More than a third of parents said the stranger referenced their child’s location.
Measuring ad performance was never easy, but privacy-related data restrictions and fragmented media channels have made it much harder than ever. Google is offering Meridian, an open-source media mix modeling system that won’t be as precise as cookie-based measurement but does promise to draw a meaningful big picture. It’s in limited release now with plans to offer it to everyone “coming soon”.
Reddit has announced alpha testing of Interactive Ads, “a Reddit-unique ad unit” that allows brands to create custom ads Reddit users can engage with directly. The possibilities include quizzes, dynamic reveals, countdowns, and more. Reddit has also added an integration with ecommerce platform WooCommerce aimed at SMBs.