A survey of 1,000 parents in the US conducted by Cox Mobile, a division of Cox Communications found that 56% of parents reported their children kept location data sharing accessible on their mobile apps, and 31% of parents said their kids had been contacted on their device by a stranger. More than a third of parents said the stranger referenced their child’s location.
Measuring ad performance was never easy, but privacy-related data restrictions and fragmented media channels have made it much harder than ever. Google is offering Meridian, an open-source media mix modeling system that won’t be as precise as cookie-based measurement but does promise to draw a meaningful big picture. It’s in limited release now with plans to offer it to everyone “coming soon”.
A U.S. district court judge has ruled that Google acted to create illegal monopolies in online advertising technology in a way that blocked competition and allowed higher ad prices to be charged. Google will appeal; meantime, the government will decide what to ask the court to do to remedy the monopoly. Google also faces a new U.K. antitrust lawsuit over its dominance of search.