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Chilean proptech startup Houm raises $35M Series A to expand across LatAm

Houm offers an online service that helps homeowners rent and sell properties “up to 10 times faster,” it claims, than traditional methods. Houmers make money each time a home they worked on is sold or rented.  The startup had used its seed capital to expand and consolidate in Bogota, Colombia, and Mexico City. (It began operations in Bogota in mid-2020 and in Mexico City in January 2021.) Houm has seen its revenue grow by over 11x in the last year, a metric that exceeded its own expectations.

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A wave of LatAm fintechs are laying down new global commerce rails

November 18, 2021

Global merchants have not caught up with regional e-commerce giant MercadoLibre, which continues to lead in Latin America, pushing past a market cap of more than $90 billion earlier this year. In a Nasdaq analysis of MeLi’s most recent earnings report, writer Will Healy describes some crucial advantages for LatAm’s current e-commerce leader, including its investments in both shipments and payments, and its “secret weapon” in Mercado Pago to facilitate electronic payments in its cash-dependent markets.

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Tunisia’s iCompass uses AI to help companies speak their customer’s language

November 18, 2021

Tunisian start-up company; iCompass is using artificial intelligence to help companies across Africa and the Middle East communicate with their customers in their own languages.  Founded in 2019 by Ahmed Nouisser and Hatem Haddad, iCompass specialises in natural language processing (NLP) products using the latest deep learning and reinforcement learning technologies to develop speech transcription services, automatic voice generation, and chatbot and voicebot products.

CDPI Emerging Markets
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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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