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CJEU ruling has adtech warning lights flashing

The European Union’s Court of Justice (CJEU) ruling this week in an anti-corruption case has legal experts considering broad implications, including for adtech, online platforms and apps due to liability from inferences drawn from personal data. The court’s decision relates to GDPR’s Article 9, which focuses on processing special categories of data and protecting personal sensitive data. The top EU court determined publishing the name of a spouse or partner amounts to processing sensitive data because it can reveal sexual orientation. This may remove a loophole in holding behavioral data that Big Tech and others have relied upon.

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Facebook may be staring down a federal class action – over health data

August 9, 2022

The data of millions of patients may have been collected by Facebook (Meta) via healthcare provider websites without people’s knowledge or consent. This comes via a Jane Doe, a claimant who alleges the company harvested her data via Meta Pixel code, which was embedded into a California health care center portal. This and a lawsuit last month, also from California, allege violation of California privacy regulation.

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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