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CJEU ruling has adtech warning lights flashing

The European Union’s Court of Justice (CJEU) ruling this week in an anti-corruption case has legal experts considering broad implications, including for adtech, online platforms and apps due to liability from inferences drawn from personal data. The court’s decision relates to GDPR’s Article 9, which focuses on processing special categories of data and protecting personal sensitive data. The top EU court determined publishing the name of a spouse or partner amounts to processing sensitive data because it can reveal sexual orientation. This may remove a loophole in holding behavioral data that Big Tech and others have relied upon.

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Facebook may be staring down a federal class action – over health data

August 9, 2022

The data of millions of patients may have been collected by Facebook (Meta) via healthcare provider websites without people’s knowledge or consent. This comes via a Jane Doe, a claimant who alleges the company harvested her data via Meta Pixel code, which was embedded into a California health care center portal. This and a lawsuit last month, also from California, allege violation of California privacy regulation.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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