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CJEU ruling has adtech warning lights flashing

The European Union’s Court of Justice (CJEU) ruling this week in an anti-corruption case has legal experts considering broad implications, including for adtech, online platforms and apps due to liability from inferences drawn from personal data. The court’s decision relates to GDPR’s Article 9, which focuses on processing special categories of data and protecting personal sensitive data. The top EU court determined publishing the name of a spouse or partner amounts to processing sensitive data because it can reveal sexual orientation. This may remove a loophole in holding behavioral data that Big Tech and others have relied upon.

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Facebook may be staring down a federal class action – over health data

August 9, 2022

The data of millions of patients may have been collected by Facebook (Meta) via healthcare provider websites without people’s knowledge or consent. This comes via a Jane Doe, a claimant who alleges the company harvested her data via Meta Pixel code, which was embedded into a California health care center portal. This and a lawsuit last month, also from California, allege violation of California privacy regulation.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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