Data integration platform Equalum announced a $14 million Series C, bringing total funding to $39 million. Equalum positions itself as a no-code pipeline for all data ingestion, transformation, and integration tasks. That includes real-time change data capture, streaming data capture, batch loads, and replication.
Data breaches are common in general but rare at martech vendors. So it’s newsworthy that Twilio reported a breach, although it seems the only compromised data was about Twilio’s own clients, not about the clients’ customers. The breaches were due to garden variety phishing attacks, not technical flaws in Twilio security, which I somehow find comforting.
The European Union’s Court of Justice (CJEU) ruling this week in an anti-corruption case has legal experts considering broad implications, including for adtech, online platforms and apps due to liability from inferences drawn from personal data. The court’s decision relates to GDPR’s Article 9, which focuses on processing special categories of data and protecting personal sensitive data. The top EU court determined publishing the name of a spouse or partner amounts to processing sensitive data because it can reveal sexual orientation. This may remove a loophole in holding behavioral data that Big Tech and others have relied upon.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.