An Australia Institute survey of 1,547 voters found the vast majority, nearly nine in ten, want lies and misinformation in ads stopped, and they believe it’s up to the Australian government to find new solutions to close the gap. More locally in South Australia, the electoral commission already has the right to request that inaccurate or misleading political ads should be withdrawn.
VTEX, the global enterprise digital commerce platform, has announced its strategic partnership with MoEngage, an insights-driven customer engagement platform. By uniting the robust capabilities of VTEX’s comprehensive platform with MoEngage, this collaboration aims to empower B2C businesses to better understand their customers and provide exceptional customer experiences throughout their journey.
The Martech, a talent and recruitment content tech startup that’s already engaged with Marriott, Adobe, Siemens and Telstra, has raised more than US$5 million to expand the use of AI to scale authentic talent communications. Their technology can be used to identify an organisation’s top employee advocates and create video and written content using employee input, then distribute that across websites, social and other channels.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.