VTEX, the global enterprise digital commerce platform, has announced its strategic partnership with MoEngage, an insights-driven customer engagement platform. By uniting the robust capabilities of VTEX’s comprehensive platform with MoEngage, this collaboration aims to empower B2C businesses to better understand their customers and provide exceptional customer experiences throughout their journey.
Gupshup.io, the leading global Conversational Engagement Platform has announced its collaboration with FiLLi Cafe, the renowned cafe chain in the UAE, to bring an unparalleled customer experience for its users on WhatsApp. FiLLi Cafe, celebrated for its iconic FiLLi Zafran tea and delectable offerings, will now be accessible through a dedicated WhatsApp bot, allowing tea aficionados across the UAE to explore the enticing menu, discover exclusive offers, and connect with the brand effortlessly.
An Australia Institute survey of 1,547 voters found the vast majority, nearly nine in ten, want lies and misinformation in ads stopped, and they believe it’s up to the Australian government to find new solutions to close the gap. More locally in South Australia, the electoral commission already has the right to request that inaccurate or misleading political ads should be withdrawn.
Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt. Salesforce was all over the concept last week, announcing its Agentforce collection. According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”