Open source big data tech firm Cloudera has also launched a data platform. The Cloudera Data Platform (yep, they call it CDP) offers tools to assemble, manage and distribute all types of enterprise data in streaming, data lake, data warehouse, and operational database formats. It also includes machine learning to make the resulting data more useful.
It’s Eat Your Spinach Day here at CDP Institute, when we publish important news you probably won’t read. We’ll start with a $44 million Series B for Fivetran, which offers automated data integration technology that can build custom connectors in minutes. This is generic technology that could compete with Customer Data Platforms.
RedPoint Global doesn’t have new features today but did raise $13.5 million in new funding round, bringing its total to $37.2 million per Crunchbase. The funds will used to support growth via geographic expansion and strategic partnerships.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.