Marketers mostly use AI systems to recommend content, but AI also plays a growing role in data management. Case in point: data governance vendor Collibra recently bought OwlDQ, which uses machine learning to classify the contents of unknown data sources. It’s especially helpful at finding customer data so companies can comply with privacy regulations.
Finally, we have a report that hate speech and harmful content on Facebook fell sharply in the fourth quarter of 2020. You may not think that’s obvious, but the report was produced by Facebook itself so it must be true.
Marketing isn’t the only department using AI. In fact, personalized journeys are the sixth most common use of AI, well behind analytics, optimization and innovation, according to this Rackspace survey of (mostly) IT people. Automated marketing campaigns ranks even further down the list. The report finds 82% of companies are still exploring or struggling with AI and most barriers are related to data quality.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.