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Companies Fall Short of Data-Driven Dreams: Corinium Global Survey

I don’t have any real news today, Dear Reader, but can offer a bouquet of fine surveys.  This one by Corinium Global Intelligence for Precisely offers an exceptionally deep dive into business data issues, including differences in data use and prep time by region and industry.   Sadly, just 35% of people report they’d trust a data-driven insight that conflicts with their intuition, and only 13% of companies say most employees can access the data they need for themselves.

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Sailthru Snuggles with Liveclicker; Phonexa Tries a Group Hug

June 24, 2021

Here’s a pair of sibling integrations. Sailthru and Liveclicker, both owned by CM Group, are connecting their systems so Sailthru campaigns can include product recommendations, timers, maps, and other cool Liveclicker features. Meanwhile, Phonexa is offering a suite that combines new click tracking, suppression list management, and cloud PBX products with its previously-separate call tracking, lead distribution, email and SMS marketing, and accounting systems.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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