Companies Fall Short of Data-Driven Dreams: Corinium Global Survey

I don’t have any real news today, Dear Reader, but can offer a bouquet of fine surveys.  This one by Corinium Global Intelligence for Precisely offers an exceptionally deep dive into business data issues, including differences in data use and prep time by region and industry.   Sadly, just 35% of people report they’d trust a data-driven insight that conflicts with their intuition, and only 13% of companies say most employees can access the data they need for themselves.

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Sailthru Snuggles with Liveclicker; Phonexa Tries a Group Hug

June 24, 2021

Here’s a pair of sibling integrations. Sailthru and Liveclicker, both owned by CM Group, are connecting their systems so Sailthru campaigns can include product recommendations, timers, maps, and other cool Liveclicker features. Meanwhile, Phonexa is offering a suite that combines new click tracking, suppression list management, and cloud PBX products with its previously-separate call tracking, lead distribution, email and SMS marketing, and accounting systems.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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