CDP Amperity also has a new partnership, with the Braze customer engagement platform.  The integration will make Amperity’s unified profiles more easily available to Braze personalization and journey orchestration programs.

I don’t have any real news today, Dear Reader, but can offer a bouquet of fine surveys.  This one by Corinium Global Intelligence for Precisely offers an exceptionally deep dive into business data issues, including differences in data use and prep time by region and industry.   Sadly, just 35% of people report they’d trust a data-driven insight that conflicts with their intuition, and only 13% of companies say most employees can access the data they need for themselves.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.