Anyone who’s tried to pry an iPhone from the fingers of its owner knows that Apple and Android serve very separate markets. That wasn’t clear to the judge in Epic Games’ app store monopoly suit against Apple two years ago, but a jury saw things differently yesterday in Epic’s parallel suit against Google’s Play Store. Google will appeal the decision, of course, but it seems that alternative payment options are only a matter of time.
Retail media overlaps to some extent with Digital Out of Home (DOOH) advertising, depending on who owns the ad screen. Hivestack offers a full-stack programmatic DOOH platform, working with brands, agencies, media owners and others. They were just purchased by Perion Network, which provides ad tech across all digital channels, in a deal valued at over $100 million.
This survey from Merge, which sells product integration tools, highlights the challenges of working outside an app store to build integrations on your own. It found 68% of companies have built fewer than 10 integrations with customer-facing systems, even though they’d like many more. CRM and marketing automation integrations are the most common, and home-built integrations often face problems with performance, scalability and long-term maintenance.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.