It’s also not news that the gaming industry has done well during the pandemic or that Roblox is one of the biggest winners. But the message here is that Roblox is about community building, not just games. Oh, and they just raised a $520 million Series H, bringing total funding to $855 million ahead of a planned public offering.
This Aberdeen report provides more mental comfort food. They found that companies who do a better job of unifying their customer data have better business results. Other pleasingly familiar news: 78% are not satisfied with their ability to use their customer data, poor integration is the biggest obstacle to data utilization, and half the respondents use ten or more communication channels.
This isn’t a place for political news but we can’t pretend yesterday was normal. So let’s talk about the social media sites that drive so much violence. We’ll start with a report that Facebook, Instagram, and Twitter put a brief restriction the President’s riot-stoking messages. It’s like keeping your teenager home from soccer practice for one day because she murdered Granny.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.