Comscore and Retargetly Offer Cookieless Ad Targeting in Latin America

Media planning and measurement vendor Comscore has announced a partnership with data intelligence platform Retargetly to offer a cookieless targeting solution for major countries in Latin America. The system will use artificial intelligence to place ads in contexts that are similar to Retargetly audiences. Retargetly’s data platform is used by more than 300 brands across the region.