Media planning and measurement vendor Comscore has announced a partnership with data intelligence platform Retargetly to offer a cookieless targeting solution for major countries in Latin America. The system will use artificial intelligence to place ads in contexts that are similar to Retargetly audiences. Retargetly’s data platform is used by more than 300 brands across the region.
Click-through rates for behavioural-based push notifications by retail brands hit up to 6.58% on Android phones and campaign conversions jump to 27.13%, MoEngage’s study found.
Online marketplace Etsy has signed an agreement to purchase Elo7, a privately held marketplace for handmade items that is one of the top ten ecommerce sites in Brazil. Price is $217 million in cash. Elo7 connects around 1.9 million active buyers with 56,000 active sellers.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.