Push Notifications Might Be Cool But Emails Work Best: MoEngage Study
Click-through rates for behavioural-based push notifications by retail brands hit up to 6.58% on Android phones and campaign conversions jump to 27.13%, MoEngage’s study found.
Click-through rates for behavioural-based push notifications by retail brands hit up to 6.58% on Android phones and campaign conversions jump to 27.13%, MoEngage’s study found.
Southeast Asia Super app, Grab, is continuing to boost the capabilities of its advertising offering to support the needs of brands and marketers at scale in a post-cookie world. The Drum finds out more about Grab’s plans as the industry moves towards a privacy-first model.
Media planning and measurement vendor Comscore has announced a partnership with data intelligence platform Retargetly to offer a cookieless targeting solution for major countries in Latin America. The system will use artificial intelligence to place ads in contexts that are similar to Retargetly audiences. Retargetly’s data platform is used by more than 300 brands across the region.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.