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Congress unanimously approves the Protecting Americans’ Data from Foreign Adversaries Act

Despite being saddled with a long, unwieldy name and no clear acronym, the Protecting Americans’ Data from Foreign Adversaries Act would, if passed by the Senate, mark a big step in the US regulating personal data handling at the national level. Aimed at the data broker industry, (PADFA?) would bar sales of sensitive data to adversarial nations.

However, privacy advocates are concerned this is still too narrow to accomplish significant protection of US consumer data.

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DOT to conduct first US airline industry privacy review

March 26, 2024

The US Department of Transportation (DOT) announced it will review how customers’ personal Information is being handled by major airlines, and whether information collected is being shared with third parties. The airlines, including American, Delta, JetBlue, Southwest and United, will also be evaluated based on how they, their employees and contractors are trained to handle passengers’ data and enforcement actions would be pursued if appropriate.

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IT’S THE LAW (03/26/2024)

March 26, 2024

France passed the Children’s Image Rights Law to protect children by minimizing risks from parents or guardians sharing kids’ photos and videos and from those images being disseminated. Different from laws such as the UK Age Appropriate Design Code, which focuses on data processing and sales, this looks to reduce risk of exposure and reinforces the importance of protecting children, even when they are too young to advocate for themselves. It reinforces rights to access the images, ensures rectification, erasure, and the right to object how personal images are used.

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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