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IT’S THE LAW (03/26/2024)

France passed the Children’s Image Rights Law to protect children by minimizing risks from parents or guardians sharing kids’ photos and videos and from those images being disseminated.

Different from laws such as the UK Age Appropriate Design Code, which focuses on data processing and sales, this looks to reduce risk of exposure and reinforces the importance of protecting children, even when they are too young to advocate for themselves. It reinforces rights to access the images, ensures rectification, erasure, and the right to object how personal images are used.

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Congress unanimously approves the Protecting Americans’ Data from Foreign Adversaries Act

March 26, 2024

Despite being saddled with a long, unwieldy name and no clear acronym, the Protecting Americans’ Data from Foreign Adversaries Act would, if passed by the Senate, mark a big step in the US regulating personal data handling at the national level. Aimed at the data broker industry, (PADFA?) would bar sales of sensitive data to adversarial nations. However, privacy advocates are concerned this is still too narrow to accomplish significant protection of US consumer data.

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Complex and evolving global threats make compliance and coordination critical

March 26, 2024
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The Trade Desk Now Offers High Attention Inventory

October 10, 2024

In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.

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