Remember when being “mobile first” seemed so important? That is so 2018. Connected TV (CTV) devices are now where it’s at, according to ad asset management vendor Extreme Reach. Their latest report shows that CTV served more video ad impressions (44%) than mobile devices (30%) in the final quarter of 2018. The mobile share actually peaked in Q4 2017 at 39%, when the CTV share was just 16%.