Connected TV Overtakes Mobile in Share of Video Ads Served: Extreme Reach Report

Remember when being “mobile first” seemed so important? That is so 2018. Connected TV (CTV) devices are now where it’s at, according to ad asset management vendor Extreme Reach. Their latest report shows that CTV served more video ad impressions (44%) than mobile devices (30%) in the final quarter of 2018. The mobile share actually peaked in Q4 2017 at 39%, when the CTV share was just 16%.

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Turbo Systems Lets Business Users Build Enterprise Applications

February 26, 2019

Turbo Systems has launched “the first universal, no-code engagement platform for the enterprise”. According to the company, it has the “potential to disrupt the very nature of how applications are built, managed, and consumed” by enabling users with ”zero developer expertise” to create “dynamic, highly personalized enterprise applications” on top of existing ERP, CRM, and human resources systems. I’m skeptical. Then again, the company has raised $8 million to fund the revolution.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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