Connected TV Overtakes Mobile in Share of Video Ads Served: Extreme Reach Report

Remember when being “mobile first” seemed so important? That is so 2018. Connected TV (CTV) devices are now where it’s at, according to ad asset management vendor Extreme Reach. Their latest report shows that CTV served more video ad impressions (44%) than mobile devices (30%) in the final quarter of 2018. The mobile share actually peaked in Q4 2017 at 39%, when the CTV share was just 16%.

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Turbo Systems Lets Business Users Build Enterprise Applications

February 26, 2019

Turbo Systems has launched “the first universal, no-code engagement platform for the enterprise”. According to the company, it has the “potential to disrupt the very nature of how applications are built, managed, and consumed” by enabling users with ”zero developer expertise” to create “dynamic, highly personalized enterprise applications” on top of existing ERP, CRM, and human resources systems. I’m skeptical. Then again, the company has raised $8 million to fund the revolution.

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Adobe Adds New Integrations for Real Time CDP

March 22, 2023

Adobe is running its Summit conference this week, which means lots of product announcements.  Real-Time CDP has its share, including customer segments created by generative AI and various types of integrations with Merkle, Epsilon, LiveRamp, Adobe Commerce, Marketo Engage, Amazon Ads, and TikTok.  They also announced general availability of Privacy and Security Shield, a package of privacy features including HIPAA support.

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