This Merkle study on loyalty programs plays a variation of the same tune: 64% of consumers said they want prizes that make their lives easier while just 36% want something that makes them feel special. They’re also getting more impatient: 46% said in 2018 that they’re prefer a $50 prize now to a $75 prize in four to six weeks, compared with just 35% in 2018.
Hi, it’s Jamie, Senior Intern in the Department of the Obvious. The boss has no news today so it’s my turn. Let’s start with a study that finds shipping is important to online shoppers. ShipStation found that 96% of consumers consider shipping when buying and 88% say a bad shipping experience makes them less likely to buy again. I wonder what a bad experience does to the other 12%.
Let’s shift from blue to green. Call tracking and analytics vendor Invoca has raised a $56 million Series E, bringing its total funding to $116 million. It’s AI-powered!
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.