Consumers Choose Practical Rewards Over Feeling Special: Merkle Survey

This Merkle study on loyalty programs plays a variation of the same tune: 64% of consumers said they want prizes that make their lives easier while just 36% want something that makes them feel special. They’re also getting more impatient: 46% said in 2018 that they’re prefer a $50 prize now to a $75 prize in four to six weeks, compared with just 35% in 2018.