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Consumers Grow More Willing to Share Personal Data: Merkle Study

Consumer attitudes changed significantly during the pandemic, according to this Merkle survey.  While quality and price are still the most important factors in purchase decisions, their weight fell while customer service, personalization, and brand became more important.  Even more intriguing: consumers became more willing to share personal data in exchange for greater convenience and personalized experiences.

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Three-Quarters of Consumers Will Share Biometrics to Secure Their Bank Account: FICO Survey

April 23, 2021

Consumers’ demand for convenience extended to financial services as well, FICO research found.  While 41% are more likely to open an account using digital channel, 25% will actually abandon the process if they have to use a non-digital channel to complete the process.  Concern about identity theft is so high that 75% will provide their bank with a biometric such as facial scan, fingerprint or voiceprint to secure their account.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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