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Consumers Grow More Willing to Share Personal Data: Merkle Study

Consumer attitudes changed significantly during the pandemic, according to this Merkle survey.  While quality and price are still the most important factors in purchase decisions, their weight fell while customer service, personalization, and brand became more important.  Even more intriguing: consumers became more willing to share personal data in exchange for greater convenience and personalized experiences.

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Three-Quarters of Consumers Will Share Biometrics to Secure Their Bank Account: FICO Survey

April 23, 2021

Consumers’ demand for convenience extended to financial services as well, FICO research found.  While 41% are more likely to open an account using digital channel, 25% will actually abandon the process if they have to use a non-digital channel to complete the process.  Concern about identity theft is so high that 75% will provide their bank with a biometric such as facial scan, fingerprint or voiceprint to secure their account.

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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