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Three-Quarters of Consumers Will Share Biometrics to Secure Their Bank Account: FICO Survey

Consumers’ demand for convenience extended to financial services as well, FICO research found.  While 41% are more likely to open an account using digital channel, 25% will actually abandon the process if they have to use a non-digital channel to complete the process.  Concern about identity theft is so high that 75% will provide their bank with a biometric such as facial scan, fingerprint or voiceprint to secure their account.

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Consumers Grow More Willing to Share Personal Data: Merkle Study

April 23, 2021

Consumer attitudes changed significantly during the pandemic, according to this Merkle survey.  While quality and price are still the most important factors in purchase decisions, their weight fell while customer service, personalization, and brand became more important.  Even more intriguing: consumers became more willing to share personal data in exchange for greater convenience and personalized experiences.

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Fewer than Half of Consumers Trust Companies by Default: Morning Consult Report

April 23, 2021

This Morning Consult report takes a more nuanced view of consumer motivations, finding that 40% had abandoned a brand due to quality, service, or pricing issues while 25% have dropped a brand due to privacy or social concerns.  Fewer than half (47%) assume companies are trustworthy until they do something wrong while 37% require a customer to earn their trust from the start.  Read on for fascinating differences by industry, country, and profession.

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Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

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