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Consumers Pay Least Attention When Using Social Media: The Trade Desk Research

The Trade Desk found that consumers are less attentive when using social media than other channels and less likely to perceive social media as a platform for premium brand advertising.  They also point out that consumers spend just 41% of their online time within walled gardens (social media but also Google, Amazon, and Apple) but advertisers spend 52% of their money there.  The implication is that spending will shift away from the walled gardens but that ignores their greater targetability.

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OpenAI Eases Development of Custom GenAI Models

November 7, 2023

Every developer knows the danger of building tools to extend a popular platform is the platform owner may add your tools as their features.  People supplementing OpenAI’s ChatGPT were reminded the hard way today when the company announced enhancements to let companies built tailored versions of ChatGPT, now a common third-party add-on, and promised a GPT Store to help developers sell the tailored versions.  OpenAI also snuck in a promise to defend Enterprise customers and developers against copyright claims, matching protections from other major gen-AI developers.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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