The Trade Desk found that consumers are less attentive when using social media than other channels and less likely to perceive social media as a platform for premium brand advertising.  They also point out that consumers spend just 41% of their online time within walled gardens (social media but also Google, Amazon, and Apple) but advertisers spend 52% of their money there.  The implication is that spending will shift away from the walled gardens but that ignores their greater targetability.

Nearly all business leaders (96%) say data and analytics improves decision-making but fewer than half of marketers (45%) are completely confident in their data accuracy, Salesforce reports.  Technical leaders are more optimistic: 57% of data and analytics and 53% of IT leaders report complete confidence.  Alignment is certainly an issue: employee productivity (47%) is the top metric tracked by technical leaders, while ROI of data initiatives (32%) and speed to insight (28%) are near the bottom.

AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.