The Trade Desk found that consumers are less attentive when using social media than other channels and less likely to perceive social media as a platform for premium brand advertising.  They also point out that consumers spend just 41% of their online time within walled gardens (social media but also Google, Amazon, and Apple) but advertisers spend 52% of their money there.  The implication is that spending will shift away from the walled gardens but that ignores their greater targetability.

Nearly all business leaders (96%) say data and analytics improves decision-making but fewer than half of marketers (45%) are completely confident in their data accuracy, Salesforce reports.  Technical leaders are more optimistic: 57% of data and analytics and 53% of IT leaders report complete confidence.  Alignment is certainly an issue: employee productivity (47%) is the top metric tracked by technical leaders, while ROI of data initiatives (32%) and speed to insight (28%) are near the bottom.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.