In fact, in a 1,000-person survey conducted by MessageGears of individuals who reported making an online purchase at least once per month on average – nearly 60% ranked keeping their data secure the top priority, whereas personalized digital messages came in as least important.
The UK is opting for business-friendly, billions-saving GDPR-type regulation. The country’s Data Protection and Digital Information Bill (DPDI), which was introduced in September 2022, has incorporated improvements with the clear goals of buttressing the UK business community while ensuring data compatibility with the EU’s General Data Protection Regulation (GDPR). The bill, which is expected to generate £4.7 billion in savings over ten years for the country, also supports reduced paperwork, clarifies consent requirements, and helps to educate the public about AI technologies.
Compliance with the UK’s Online Safety Bill means disallowing children under age 13 to access sites containing adult material – or kicking them off if they do get on. But according to research conducted between April 2021 and April 2022 by media regulator, Ofcom, Snapchat was shown to be removing accounts of far fewer children than similar social sites. In data shared with Reuters by Ofcom, TikTok was shown to have blocked an average of about 180,000 suspected underage accounts in Britain every month, while Snapchat removed just 60 accounts... Read More >
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.