Consumers say it again & again – they want their data kept secure!

In fact, in a 1,000-person survey conducted by MessageGears of individuals who reported making an online purchase at least once per month on average – nearly 60% ranked keeping their data secure the top priority, whereas personalized digital messages came in as least important.

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IT’S THE LAW (03/14/2023)

March 14, 2023

The UK is opting for business-friendly, billions-saving GDPR-type regulation. The country’s Data Protection and Digital Information Bill (DPDI), which was introduced in September 2022, has incorporated improvements with the clear goals of buttressing the UK business community while ensuring data compatibility with the EU’s General Data Protection Regulation (GDPR). The bill, which is expected to generate £4.7 billion in savings over ten years for the country, also supports reduced paperwork, clarifies consent requirements, and helps to educate the public about AI technologies.

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Children’s Privacy: Snapchat kicking relatively few kids off app causing UK regulator concern

March 14, 2023
CDPI Privacy Newsletter
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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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