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Contextual Personalization Beats Behavioral Personalization: Innovid Survey

At first glance, this Innovid study seems to give an opposite result: 43% of consumers said that personalized ads are important. But when asked about types of personalization, 41% said contextual personalization made them more likely to click on an ad compared with 29% for behavior-based. So maybe contextual really is more effective.

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New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

July 28, 2020

The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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