Another, much smaller acquisition: artificial intelligence vendor Conversica, which offers a virtual sales assistant for simple conversations, has purchased Intelligens.ai, a Chilean firm specializing in Spanish-language conversations. Interesting on several levels: the importance of training data, expansion into South America, and how far companies will go for AI talent.
Customer Data Platform and personalization vendor Evergage has purchased the MyBuys retail offer targeting business from online advertising company Magnetic. MyBuys merged with Magnetic in 2015. Evergage plans to move MyBuys customers onto the Evergage platform. It’s unusual to see one personalization company buy another. Sign of an overcrowded market, perhaps?
In fact, companies struggle to measure a lot of things. This survey from Qlik suggests one reason is a lack of basic data literacy skills. Just one-quarter of junior- and mid-level employees classified themselves as data literate while 74% felt their company would value them more if they improved their data literacy level. Encouragingly, 82% said they’d be willing to invest more time and energy in improvement. Click here to rate your own data literacy skills.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.