Customer Data Platform and personalization vendor Evergage has purchased the MyBuys retail offer targeting business from online advertising company Magnetic. MyBuys merged with Magnetic in 2015. Evergage plans to move MyBuys customers onto the Evergage platform. It’s unusual to see one personalization company buy another. Sign of an overcrowded market, perhaps?
It goes without saying that building customer trust is essential for any company doing business online. Alas, it also often goes without doing. Email analytics vendor 250ok found that almost 90% of major online retailers don’t take basic steps to protect their customers from phishing attacks (where someone else sends an email claiming to be from the vendor to trick them into revealing personal information). Yikes!
Closer to home for customer data specialists: personal data discovery vendor BigID has raised a $14 million Series A, bringing total funding to $16.1 million. BigID finds personal information in corporate systems and maps items related to the same individual without copying the data into a central database. This helps to comply with privacy regulations such as GDPR but it doesn’t create a unified profile for marketing or other uses.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.