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Few Employees Consider Themselves Data Literate: Qlik Study

In fact, companies struggle to measure a lot of things. This survey from Qlik suggests one reason is a lack of basic data literacy skills. Just one-quarter of junior- and mid-level employees classified themselves as data literate while 74% felt their company would value them more if they improved their data literacy level. Encouragingly, 82% said they’d be willing to invest more time and energy in improvement. Click here to rate your own data literacy skills.

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Nucleus Research Offers Free Copy of Detailed Technology Buyers Guide

January 26, 2018

Whatever kind of system you’re thinking about buying, Nucleus Research has a gift for you: a free copy of their 268-page 2018 Enterprise Technology Buyers Guide. This provides sector overviews and individual vendor assessments for CRM, Marketing Automation, Analytics, Enterprise Content Management, and seven other categories. CDP isn’t included, alas. Separately, and also free, they’ve published ‘State of the Market’ reports on several categories including CRM and Analytics Great stuff. Did I mention free?

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Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

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