Cookieless Share of Voice More Than Doubles YoY for Retail Advertisers: 33Across
While advertisers continue to rely heavily on third-party cookies for programmatic ad buys, they are slowly preparing for the cookieless future. 33Across reports investment in cookie alternatives within its ad exchange grew an average of 9% in Q4 2023 compared with the previous quarter. Retail advertisers invested 26% of their budget in cookie alternatives during the period, more than double the share of one year ago.