Perhaps you analyze prospect information in the Copper CRM system. They just bought engagement analytics platform Sherlock to do that for you. The stated goal is to save users work, not to replace them, but that’s just what they would say, isn’t it?
With COVID infections down in many places and mass vaccinations under way, it might soon be time to start worrying again about AI taking your job. For example, let’s say your job is to monitor campaign performance in the ClickDimensions marketing platform, which attaches to Microsoft Dynamics 365. Maybe you should polish up that resume, since ClickDimensions just bought Eletype, which does that automatically and reports its findings through Microsoft Teams or Slack.
Think you’re safe because you work in healthcare? Think again: Insightin Health combines “medical, clinical, cognitive, and social determinants of health to recommend the next best action for each health plan member” in personalized messages. They just raised a $12 million Series A, bringing total funding to $15.5 million.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.