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Copper Buys Sherlock for Engagement Analytics

Perhaps you analyze prospect information in the Copper CRM system.  They just bought engagement analytics platform Sherlock to do that for you.  The stated goal is to save users work, not to replace them, but that’s just what they would say, isn’t it?

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ClickDimensions Buys Eletype for Automated Campaign Monitoring

February 16, 2021

With COVID infections down in many places and mass vaccinations under way, it might soon be time to start worrying again about AI taking your job.  For example, let’s say your job is to monitor campaign performance in the ClickDimensions marketing platform, which attaches to Microsoft Dynamics 365.  Maybe you should polish up that resume, since ClickDimensions just bought Eletype, which does that automatically and reports its findings through Microsoft Teams or Slack.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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