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Copper Buys Sherlock for Engagement Analytics

Perhaps you analyze prospect information in the Copper CRM system.  They just bought engagement analytics platform Sherlock to do that for you.  The stated goal is to save users work, not to replace them, but that’s just what they would say, isn’t it?

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ClickDimensions Buys Eletype for Automated Campaign Monitoring

February 16, 2021

With COVID infections down in many places and mass vaccinations under way, it might soon be time to start worrying again about AI taking your job.  For example, let’s say your job is to monitor campaign performance in the ClickDimensions marketing platform, which attaches to Microsoft Dynamics 365.  Maybe you should polish up that resume, since ClickDimensions just bought Eletype, which does that automatically and reports its findings through Microsoft Teams or Slack.

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Treasure Data Introduces CDP Trade-Up Program

January 14, 2025

Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.

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