Cost-of-living increases in Australia reduced ad spending by nearly AU$2 billion (~USD $1,284,060,000) and is now causing many Australian businesses to source from overseas suppliers. A new study by Money Transfer Comparison found that 51% of businesses planned to do so in the next 12 months.
As the governments’ push towards digital transformation fuels demand for data centres in the Middle East, the UAE has firmly established itself as a leader in driving the data centre evolution with around 28 active colocation facilities. Several data centres and cloud providers have either established a presence or are seeking to expand their footprint in the country.
A cybersecurity study by password manager NordPass found Australian businesses ranked 11th among the top 15 countries with the most data leaks. The study looked at 2% of around 10,000 companies world-wide between December 2019 and July 2023. Australian technology companies were found to be the worst offenders, with entertainment and retail companies also ranking high in cybersecurity incidents.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.