‘Tis the season for advice from companies you don’t trust.  Having created immense uncertainty with its ever-changing schedule for third-party cookie deprecation and rotating cast of privacy-safe(ish) targeting alternatives, Google has set out its latest version of the path forward.  It mostly comes down to letting Google target for you and grade its own results.

T-Mobile will acquire out-of-home adtech business Vistar Media for $600 million. Vistar Media is managing advertising campaigns across over one million digital screens. Its capabilities will combine with T-Mobile’s customer insights and data and its extensive in-store retail media network.