Google Offers Its Vision for Post-Cookie Ad Targeting

‘Tis the season for advice from companies you don’t trust.  Having created immense uncertainty with its ever-changing schedule for third-party cookie deprecation and rotating cast of privacy-safe(ish) targeting alternatives, Google has set out its latest version of the path forward.  It mostly comes down to letting Google target for you and grade its own results.

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Credit Clear maps out three-year plan, eyes triple market share in AustraliaTech

December 22, 2022

Credit Clear (CCR), which provides tech solutions to the debt collections industry has just mapped out a three-year plan to triple its market share in Australia. The company anticipates revenue to grow to $100 million per annum over this period, underpinning an “earnings before interest, taxes, depreciation, and amortization” (EBITDA) growth to $25-30 million per annum. CCR currently has a 1.4% market penetration in the Australian debt collection industry worth $2.5 billion.

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Meta Will Gladly Manage Your Ad Campaigns

December 21, 2022

Meta also has a big “trust me” sticker attached to its latest offering, Advantage+ Shopping Campaigns. Similar to Google’s Performance Max, the service asks marketers to share customer lists, ad materials, campaign targets, and a budget, and then let Meta decide what ads to buy and offers to show. Like Google, Meta will tell advertisers how well it did rather than giving them data to judge for themselves.

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Amazon Backs Down on Charging Sellers Who Don’t Use Its Fulfillment Services

September 25, 2023

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.

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