The Marketing Technology Industry Council is a group of marketing executives from 27 B2B companies, united in their quest to solve top marketing challenges through “meticulous research and in-depth, expert studies”.

The next step beyond automatically combining ad components is automatically creating them from scratch. Persado has been doing that for years for advertising text. They recently added the ability to create emotional profiles for individual customers and tailor ad language to those profiles. They also announced another $30 million in bank financing, on top of $66 million in previous equity funding. Someone’s emotional state = excited.

It’s deal-making time for generative AI model builders and publishers who can provide them with quality data.  Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions.  Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.