Customer Data Platforms Are Not Snake Oil
The CDP Institute recently asked several senior IT managers for their opinions on Customer Data Platforms. They had a number of objections that deserve to be taken seriously. Read more on our blog.
The CDP Institute recently asked several senior IT managers for their opinions on Customer Data Platforms. They had a number of objections that deserve to be taken seriously. Read more on our blog.
I’ll admit that headline grabbed my attention.
Let’s venture beyond digital into the real world itself.
The past year has been tough for all kinds of tech investments. This LUMA report offers an overview of martech, adtech, and content tech financial activity in public markets, private financing, and mergers and acquisitions. To summarize a mixed picture: the bleeding has stopped but growth has not yet resumed.