Customer Data Platforms Are Not Snake Oil
The CDP Institute recently asked several senior IT managers for their opinions on Customer Data Platforms. They had a number of objections that deserve to be taken seriously. Read more on our blog.
The CDP Institute recently asked several senior IT managers for their opinions on Customer Data Platforms. They had a number of objections that deserve to be taken seriously. Read more on our blog.
I’ll admit that headline grabbed my attention.
Let’s venture beyond digital into the real world itself.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.