Customer Data Platforms Are Not Snake Oil
The CDP Institute recently asked several senior IT managers for their opinions on Customer Data Platforms. They had a number of objections that deserve to be taken seriously. Read more on our blog.
The CDP Institute recently asked several senior IT managers for their opinions on Customer Data Platforms. They had a number of objections that deserve to be taken seriously. Read more on our blog.
I’ll admit that headline grabbed my attention.
Let’s venture beyond digital into the real world itself.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.