Messaging platform Customer.io has added a data pipeline that lets it collect data from multiple sources and send it to a data warehouse, and also moves data from a warehouse to other destinations. While this doesn’t make them a CDP, the company also has product called Journeys that builds proper customer profiles and would tick the CDP boxes.
Bloomreach Engagement is now available in the Shopify App Store. Engagement lets Shopify merchants combine data from Shopify and other sources to create unified profiles, and then develop marketing campaigns based on those profiles.
I vaguely feel we should note that Elon Musk has changed Twitter’s name to X, although you’ve surely heard about it elsewhere. So I’ll instead offer this Retail TouchPoints survey with lots of information on personalization data, applications, and value. CDPs head the list of tools used to support personalization, at 64%, while assembling data is the biggest personalization challenge.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.