Treasure Data has launched a unified platform for privacy, consent management, compliance and security controls on personal data. The new suite, Trusted Foundation, provides central control over data access, ensures that all activations comply with consent requirements, and monitors data use through log audits and anomaly detection. Treasure Data isn’t the first CDP to add privacy management, but it’s still not common.
Finally, a quick romp through the data monetization garden. Stor.ai, a digital commerce platform for grocers, has added an analytics suite that lets retailers share (or sell) their data with packaged good manufacturers. Knoema, which helps companies sell their data on the Snowflake Data Marketplace, has a deal for consulting firm Alternative Data Analytics to assist its clients. Meanwhile, the IAB reports that 75% of Connected TV and Over the Top TV companies say they sell personal information but there’s no consensus on how they’ll comply with California’s CCPA privacy... Read More >
Zeta is the latest CDP to hop on the Snowflake bandwagon. They’ve launched Zeta Connect, which simplifies integration of Snowflake data with the Zeta CDP, which includes activation capabilities, and Zeta Enrich, which connects Snowflake data with Zeta’s identity graph, data hygiene and enrichment tools. Go ahead: call it an avalanche.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.