Treasure Data Adds Unified Data Privacy, Governance and Security

Treasure Data has launched a unified platform for privacy, consent management, compliance and security controls on personal data.  The new suite, Trusted Foundation, provides central control over data access, ensures that all activations comply with consent requirements, and monitors data use through log audits and anomaly detection.   Treasure Data isn’t the first CDP to add privacy management, but it’s still not common.

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Data Monetization Gets Easier: News from, Knoema, and IAB

November 19, 2021
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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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