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Data Provenance Explorer Audits Popular AI Training Data Sets

Sharing data on the Internet is like giving car keys to a teenager: once you’ve done it, you’ll never track where they’ve gone.  Channeling anxious parents everywhere, a coalition of researches from MIT, Cohere for AI, and 11 other institutions has released Data Provenance Explorer,  which audits the contents of nearly 2,000 widely used training data sets.  You won’t be surprised that there’s a lot of missing information and unauthorized use; you may be surprised how often they warn that licenses limited to non-commercial use will stifle growth of new AI-based businesses.

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DTC Marketers Favor Social Influencers Over First-Party Data: Klayvio Report

October 31, 2023

Social media influencers are the top Direct-to-Consumer marketing channel (71%), well ahead of streaming TV (59%), retail media (40%) and SMS (28%), according to this Klaviyo study.  As a result, third-party data (84%) vastly outranks first-party (15%) and second-party (0%) data for 2023, although 67% expect second-party to be important in 2024.  Lack of a single customer view is the top tech stack challenge (73%) even though (or maybe because) just 13% report having a CDP or CRM system in place.

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Google announces test feature for Chrome to inhibit IP address tracking

October 31, 2023

Google will roll out a new Chrome feature that will enhance privacy by masking user IP addresses. IP addresses allow websites and online services to track activities across websites, but unlike with third-party cookies, users don’t have a direct way to avoid that tracking. The new Google Chrome feature, which will be rolled out in stages, will route third-party traffic from specific domains through proxies, rendering user IP addresses invisible to the domains.

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