Global marketing agency Omnicom announced an $835 million deal for Flywheel Digital, which offers digital commerce products and services for operations, media execution, and market intelligence.  Interestingly, the purchase announcement goes out of its way to promise that Flywheel’s “product and transaction data will be connected to Omni’s audience and behavioral data to provide unmatched insights and analytics.”   Sounds like they care more about the data than the services.

CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.