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Data Silos Are Top Data Management Problem: Dataversity

Marketers are famous for complaining about data silos, but data professionals also cite the number of silos more often (61%) than any other challenge.  Self-service data prep remains rare (10%) although 22% plan to add it.  Mature data governance is in place at just 8% of the survey group.

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Six in Ten Consumers Are Creeped Out by Location-Based Ads: Marigold

February 12, 2024

Relationship marketing platform Marigold polled more than 10,000 consumers on which brand interactions they found creepy vs. cool. Leading the creepy pack, unknown brands making it clear they know your geographic location; not far behind, emails that reveal a brand knows where you’ve been. Top of the cool list, personalized birthday offers. Eighty-five percent say their favorite brand treats them like an individual.

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Medallia Unveils Four New AI Tools

February 9, 2024

Medallia, the customer and employee experience platform, has launched four new AI tools. These include Ask Athena, a chatbot trained on an organization’s experience and other data, and Intelligent Summaries, producing AI-generated briefs on interactions, customer profiles and issue resolution. Medallia has also established an internal AI Moderation Council to support ethical, responsible, and inclusive use of AI.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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