And here’s a $101 million Series C funding from data science platform Dataiku, which serves data scientists and business users alike. A lot of what Dataiku does is actually data preparation – making it either a CDP client or partial competitor. The round is by far Dataiku’s largest; it had raised just under $46 million previously.
Since this is our last newsletter of the year, let’s lead with what we consider by far the major marketing story of 2018: the shattering of Facebook’s reputation as its true practices and impact became known. CNET published a nice summary of Facebook’s troubles but that the company could face a billion dollar GDPR fine for data breaches has been less reported – and shows just how much the world has changed.
Session replay makes some people worry about privacy, but if you really to raise some hackles, offer to identify otherwise-anonymous Web site visitors.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.