It looks like I’ll be publishing all week after all, Dear Reader. There’s just enough legitimate news to make it worthwhile. For example, AdTheorent has a new tool that uses AI to generate the best display ad for each individual, combining creative elements such as product shots, logos, colors, backgrounds, messaging and calls-to-action in real time. AdTheorent was already using predictive analytics to decide which consumers to serve ads and when.

Again: this SAS study found that 67% of U.S. consumers want the government to do more to protect data privacy. They’re already helping themselves: 77% said they had changed privacy settings, 67% said they are changing or rejecting cookies, 56% had deleted a mobile app and 36% had removed a social media account. The survey didn’t ask whether they’re mad as hell but the answer is clear.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.