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Stirista Identifies Anonymous Web Site Visitors

Session replay makes some people worry about privacy, but if you really to raise some hackles, offer to identify otherwise-anonymous Web site visitors. Digital marketing agency Stirista is doing just that, using “IP, cookie, and device information data to de-anonymize website visitors by matching to Stirista’s consumer file” of “over 250 million clean, up-to-date, and triple verified data points”. Like Soylent Green, “data points” is people.  Stirista promises name, email, postal address, and lots of personal details. Making precisely no sense, they say “because this information comes only from previously opted-in data shared by each person, personal privacy is retained.”

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AdTheorent Builds Personalized Ads in Real Time

December 20, 2018

It looks like I’ll be publishing all week after all, Dear Reader. There’s just enough legitimate news to make it worthwhile. For example, AdTheorent has a new tool that uses AI to generate the best display ad for each individual, combining creative elements such as product shots, logos, colors, backgrounds, messaging and calls-to-action in real time. AdTheorent was already using predictive analytics to decide which consumers to serve ads and when.

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Two-Thirds of U.S. Consumers Want Government to Do More to Protect Data Privacy: SAS Survey

December 18, 2018

Again: this SAS study found that 67% of U.S. consumers want the government to do more to protect data privacy. They’re already helping themselves: 77% said they had changed privacy settings, 67% said they are changing or rejecting cookies, 56% had deleted a mobile app and 36% had removed a social media account. The survey didn’t ask whether they’re mad as hell but the answer is clear.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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