D&B Survey: 8% of B2B Buyers Have Never Received a Bad Sales Call

Here’s another good study, although it’s not about AI. Our friends at Dun & Bradstreet looked at the State of Sales Acceleration and found that good data is important (no surprise) and that a slim majority (51%) of buyers feel sales and marketing communications have improved in recent years (more surprising). One disconnect: salespeople estimate they spend an average two hours researching each prospect before calling them, but buyers’ biggest complaint is still lack of basic research by callers. Factoid of the day: U.S. buyers receive eight sales calls per week while UK buyers receive 32 calls per week. Bonus factoid: 8% of buyers said they have never received a bad sales call.

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Kroger Launches Marketing Network to Target Its Customers

October 13, 2017

As if the marketing landscape weren’t confusing enough, grocery giant Kroger has created 84.51°, an agency that runs marketing programs for packaged goods manufacturers wanting to reach 60 million Kroger-buying households. Channels include in-store advertising, co-branded Web advertising, and a private social network for Kroger’s most engaged customers. Are retailer-based marketing networks the next big thing?

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Cross-Channel Identity Resolution Critical for Marketing Measurement: LiveRamp Study.

October 11, 2017

Switching to consumer data integration, we have a very interesting study from cross-device identity vendor LiveRamp about how marketers are using individual-level identity resolution to better measure performance. Nearly everyone (94%) said cross-media identity resolution is needed to accurately assess marketing performance, while just 21% had people-based measurement in place. Almost half (42%) didn’t know how to get started. Other interesting data too.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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