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DealerVault Plays Traffic Cop for Auto Dealer Data

Everybody wants to get in on the act. DealerVault is a cloud-based system that manages the flow of customer data from auto dealers to their support vendors. Since its launch three years ago, it has collected nearly 5,600 dealer customers, including 13 of the top 25 auto retailing groups, and connected with more than 450 vendor partners. The system is much less flexible than a true Customer Data Platform but it does illustrate the appeal of separating the data platform from systems that use the data. It’s also a safe bet that there are plenty of other industry-specific systems doing something similar.

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CallidusCloud Acquires Datahug for Predictive Sales Forecasting Technology

November 10, 2016

CallidusCloud, which offers sales support and enablement applications, acquired Datahug Limited, a SaaS predictive forecasting and sales analytics company. Datahug’s specialty is predictive analysis of sales pipelines but it will be the core of a new Predictive Analytics, AI and Machine Learning innovation center that will presumably develop other applications in the future.

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PR Measurement Company TrendKite Closes $16 Million Funding

November 8, 2016

CDPs don’t have all the funding fun: PR measurement company TrendKit has added $16 million to its $36 million investment total. What’s to measure, you might ask? Lots of stuff, including readership, share of voice, sentiment, social amplification, and message pull-through, as well as impact on search engine ranking, Web traffic, and audience engagement. And they package all this in presentation-ready graphics.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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