DealerVault Plays Traffic Cop for Auto Dealer Data

Everybody wants to get in on the act. DealerVault is a cloud-based system that manages the flow of customer data from auto dealers to their support vendors. Since its launch three years ago, it has collected nearly 5,600 dealer customers, including 13 of the top 25 auto retailing groups, and connected with more than 450 vendor partners. The system is much less flexible than a true Customer Data Platform but it does illustrate the appeal of separating the data platform from systems that use the data. It’s also a safe bet that there are plenty of other industry-specific systems doing something similar.