One of the trends we keep an eye on is tech consultancies adding expertise in data-driven marketing. Deloitte has connected another dot by purchasing the assets of Web Decisions, a Greensboro, NC-based firm providing data management and marketing services. It will enhance Deloitte Digital’s “Customer Experience Value” offering, cleverly abbreviated as CXv, which Deloitte describes as “a new model for a new age – a creative digital consultancy.” I’m excited.